Blow, evolving matter.

Blustyle 01

Blustyle, the Italian-based ceramic tile manufacturer, has recently announced the launch of its latest collection, Blow, at the Cersaie 2022 exhibition. The new collection is inspired by the contemporary charm of concrete and its evolution over time, reflecting the growing trend towards more textured surfaces for walls, floors, and ceilings.

Blow represents the transformation of material while maintaining a strong connection between the past and the future. Each tile embodies both elegance and a lived-in quality, providing a distinctive and expressive design that stands the test of time. The collection is characterized by a realistic aesthetic, harmonious tonal shifts, and a graphic texture that is both evocative and refined.

Blow comes in two versions: Flat and Crust. Flat features a uniform color with subtle shading and delicate chromatic variations, reminiscent of the darker hues created by the passage of time on the surface of concrete. Crust, on the other hand, features a graphic design with rich details and pronounced chromatic movement, as if obtained from lateral abrasions that highlight the transition from tile to tile.

The Blow collection offers technically superior ceramic surfaces, thanks to advanced applications that make the material both soft to the touch and highly resistant. Furthermore, the new Safetouch technology ensures the highest slip-resistant performance without sacrificing surface smoothness, making the product ideal for a wide range of applications, from residential to public spaces, indoors and outdoors. The collection comes in four different shades, ranging from the subtle hues of Dust and Ground to the darker tones of Cement and Smoke.

Cement has been widely explored in interior design, and with Blow, Blustyle has succeeded in offering a ceramic collection that combines durability, resistance, and tactile charm, with a minimalistic and sober aesthetic that gives character to modern spaces.

In conclusion, the Blow collection by Blustyle is a must-see for anyone looking to bring the contemporary charm of concrete to their interior design project. The collection’s elegant and expressive design, combined with its technical excellence and high-performance characteristics, makes it the perfect choice for a wide range of applications. Blustyle’s decision to offer a sneak peek of this exciting new collection at Cersaie 2022 demonstrates their commitment to innovation and excellence in the ceramic tile industry.


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