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Gardenia Orchidea and Versace Renew Exclusive License Agreement for High-Quality Ceramic Tiles

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Gardenia Orchidea and Versace have announced the renewal of their exclusive license agreement for the development, production, and distribution of high-quality ceramic tiles under the Versace Ceramics brand. The agreement, which comes into effect on January 1, 2023, marks the continuation of the longest-running partnership in the industry, which began in 1997.

The synergy between Versace’s design and Gardenia Orchidea’s technical expertise has contributed to the creation of new luxury surfaces, characterized by an elegant style and the quality typical of Made in Italy. The goal of this collaboration is to meet the needs of customers looking for the highest quality products for their design projects.

The renewal of the exclusive license agreement is a source of pride for Gardenia Orchidea, as emphasized by the company’s CEO, Andrea Fabbri. “We will continue to work closely with Versace to create products that satisfy the tastes and needs of our customers, always maintaining the high quality and elegance that characterize the Versace brand.”

The importance of this partnership is confirmed by the fact that Gardenia Orchidea and Versace have maintained this collaboration for over 25 years, which is an extraordinary achievement in the world of design and interior decoration. The exclusive license agreement is a testament to the great respect that Versace has for Gardenia Orchidea and its technical expertise in the ceramic industry.

In summary, the announcement of the renewal of the exclusive license agreement between Gardenia Orchidea and Versace is an important development for the high-quality ceramic industry. The synergy between Versace’s design and Gardenia Orchidea’s technical expertise will continue to create luxury products that meet the demands of the most discerning customers.

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