Introduction
Il Salone del Mobile 2024, the 62nd edition of one of the most significant events in the furniture and design industry, concluded with great success, reaffirming its leading position on the international stage. Held in Milan, the event gathered a record number of participants, exhibitors, and media from around the world, becoming not only a showcase for the latest trends and innovations but also a space for cultural and professional exchange.
Statistics and Participation
This year’s edition of Il Salone del Mobile saw the participation of over 1,950 exhibitors from 35 countries, marking a significant increase compared to previous years. The fair attracted 370,824 visitors, a 20.2% increase compared to 2023, and 110,000 more than in 2022. Among these attendees, 65.6% were international guests, highlighting the global nature of the event. The largest groups of visitors came from China, Germany, Spain, Brazil, France, the United States, Poland, Russia, Switzerland, Turkey, India, the United Kingdom, South Korea, Japan, and Romania.
Significance of the Event
Maria Porro, President of Salone del Mobile.Milano, expressed her enthusiasm about the success of this year’s edition. “Il Salone del Mobile.Milano 2024 exceeded our highest expectations. We recorded exceptional results, reaffirming our global leadership position. The strong attendance, with 370,824 presences, underscores the uniqueness of this event, which has become an essential reference point in the calendar of the global furniture industry.”
Key Events and Themes
This year, Il Salone del Mobile focused on several key themes, including the Biennale EuroCucina / FTK (Technology For the Kitchen) and the Salone Internazionale del Bagno. These sections showcased the latest innovations in kitchen and bathroom technology, emphasizing the importance of functionality and aesthetics in modern design.
One of the main trends was the concept of outdoor lifestyle, which gained immense popularity in the kitchen section. Outdoor spaces, such as gardens and balconies, were transformed into ideal spots for cooking, growing plants, or simply enjoying meals. In this context, natural colors like beige, pink, and various shades of green, particularly sage and malva, dominated the exhibits, giving them a harmonious and organic look.
Special Exhibitions and Installations
This year’s Salone del Mobile was rich in special exhibitions and artistic installations that enriched the event’s program. Notable among them were “Interiors by David Lynch. A Thinking Room,” a project by the renowned director David Lynch, and “Under the Surface” by Accurat, Design Group Italia, and Emiliano Ponzi. Another interesting highlight was the installation “All You Have Ever Wanted to Know About Food Design in Six Performances,” which showcased various aspects of food design.
Attendance Growth and Digital Engagement
The increase in the number of visitors during the public open days was equally impressive, with 36,122 attendees, highlighting the growing interest in the event. There was also a significant rise in the number of students, reaching 14,683, with 9,066 Italian students, a 35.9% increase. This young audience had the opportunity to explore the future of a sector that combines various fields of knowledge in the spirit of sustainable development.
Simultaneously, the event enjoyed tremendous engagement on social media and digital platforms. There were over 1 million interactions, with a 60% engagement rate, and 90 million impressions, a 15% increase compared to 2023. The Salone del Mobile app saw significant growth in usage, especially in matchmaking services, which grew by 40%, and in navigating the interactive map, with over 450,000 searches.
Conclusions and Perspectives
Il Salone del Mobile 2024 was an event that not only attracted a record number of participants but also set new standards in the furniture and design industry. This success was made possible by the dedication and creativity of the exhibitors, as well as the support from organizations like ICE, which helped attract international buyers and journalists. This year’s edition confirmed that Milan remains a central hub on the global design map, offering unparalleled business and cultural opportunities.
Il Salone del Mobile 2024 will be remembered as one of the most successful and inspiring editions in the history of the fair. Its impact on the furniture and design industry will be felt for many years, and the enthusiasm and energy of this exceptional event will drive future innovations and achievements.
For those who couldn’t attend, we invite you to watch our video coverage, capturing the atmosphere and highlights of this year’s fair.
Il Salone del Mobile 2024, Milan furniture fair, international design fair, EuroCucina 2024, outdoor lifestyle, kitchen design trends, bathroom innovations, David Lynch installation, sustainable design, digital engagement in design fairs.
- Il Salone del Mobile 2024: A Record-Breaking Furniture and Design Fair in Milan
- Highlights from Il Salone del Mobile 2024: Innovation and Culture in Milan
- Milan’s Il Salone del Mobile 2024: A Showcase of Global Design Trends
- Il Salone del Mobile 2024: Exploring the Future of Furniture and Design
- Record Attendance at Il Salone del Mobile 2024: Key Trends and Innovations
