Revitalizing Luxury: Damien Hirst’s Artistic Transformation of Tiffany & Co.’s Ginza Flagship Store

by | Jul 21, 2023 | News

Revitalizing Luxury: Damien Hirst’s Artistic Transformation of Tiffany & Co.’s Ginza Flagship Store

In the heart of Tokyo’s upscale Ginza district, a beacon of luxury has been reimagined. Tiffany & Co.’s flagship store, a long-standing symbol of elegance and sophistication, has recently undergone a significant transformation. This revitalization is not merely a renovation but a fusion of art and architecture, thanks to the collaborative efforts of renowned English artist Damien Hirst and the architectural brilliance of Kengo Kuma and Associates.

The Artistic Facade

The most striking aspect of the renovated Tiffany & Co. Ginza store is undoubtedly its facade. Damien Hirst, known for his provocative and visually stunning artworks, has enveloped the store’s exterior with a floral-inspired design. The artwork begins as a serene blue backdrop at street level, which gradually ‘blooms’ and spreads upward, transforming into an enchanting palette of pink, white, green, and red ‘petals’. This vibrant display is not only visually captivating but also serves as a symbolic representation of the store’s rejuvenation.

The Architectural Brilliance

The original design of the flagship store, crafted by Kengo Kuma and Associates in 1996, plays a significant role in this transformation. The store’s facade, spanning 580 square meters, is essentially wrapped in a reflective shell designed to evoke the meticulous process of cutting jewelry. Comprising 292 aluminum honeycomb and glass panels arranged at different angles, the facade allows light to penetrate and diffuse in a manner reminiscent of a carefully cut diamond. This architectural feature enhances Hirst’s artwork, creating a dynamic interplay of light and color.

The Interior Transformation

Inside, the three-floor store has been completely transformed. Hints of Hirst’s artwork infiltrate the indoors, appearing as a kind of floral wallpaper. The original earth-toned palette, a signature of Kengo Kuma’s design, has been replaced with a lighter, pastel-themed one. The boutique now boasts a white backdrop complemented by pastel pink accents, light-colored wood, and sparkling details in the form of jewelry, chandeliers, table lamps, and glass. This interior transformation creates a harmonious continuity from the exterior, providing a cohesive and immersive customer experience.

The Fusion of Art and Architecture

The renovation of Tiffany & Co.’s Ginza flagship store is a testament to the transformative power of art and architecture. Hirst’s vibrant, floral artwork and Kuma’s architectural design come together to create a space that is not just a store, but a work of art in itself. This fusion enhances the aesthetic appeal of the store while also enriching the customer experience, demonstrating the potential of art and architecture to redefine luxury retail spaces.


The revitalization of Tiffany & Co.’s Ginza flagship store marks a significant milestone in the luxury retailer’s history. The collaboration with Damien Hirst and Kengo Kuma and Associates has resulted in a space that is not only visually stunning but also deeply symbolic of the brand’s commitment to innovation, artistry, and superior craftsmanship. As customers step into the store, they are not merely entering a retail space, but stepping into a world where art, architecture, and luxury coalesce to create an unforgettable experience.

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