We Coffee, a Brazilian coffee chain, has just opened its third store in São Paulo. The new store is located in the Vila Nova Conceição neighborhood, next to Ibirapuera Park. The store is designed by Pitá Arquitetura and has a unique and innovative design.
The store is set up in a completely different way from the other We Coffee stores. The standard white color of the other stores has been rethought from scratch and positioned in a way that embraces the local architecture, a result of the union of two constructions. The access is made after a large setback, giving access to the front garden, which has custom furniture and a large space with trees. The entrance to the store takes place through an arch that mimics the brand’s symbol and makes the consumer feel invited to enter the space.
The predominance of white and minimalist design in the interior of the environment makes room for the pastries and their products to be the highlight of the environment. Elements such as window frames and even an arch that marked the union of the two houses were maintained and integrated into the program, where with the use of internal vegetation and a wavy ceiling constructed with a translucent sheet, the environment is referred to as an extension of the urban oasis of the Park.
The new We Coffee store is a unique and innovative space that offers a new and different coffee experience. The store is a great addition to the Vila Nova Conceição neighborhood and is sure to become a popular spot for locals and tourists alike.
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