After several consultations, the president of Il Salone del Mobile, Maria Porro, has decided to present the fair in a new format. All exhibitors will be on one level.
One level, because “visitors have less and less time, they need a more organized visit, often losing some companies, while for us, the visibility of companies is most important. Hence the decision to organize the fair on one level.” Porro emphasizes the work on routes “we try to optimize them: we have introduced a digital orientation system inside the pavilions. We also worked specifically on Euroluce in terms of the visitor’s perception, “what they see” and “what they lose”. For us, it is most important that all companies are visible, from the smallest to the largest.”
Salone del Mobile, emphasizes Porro, “tells about a sector that, by its nature, collects different styles, different aesthetic tastes, but also different target groups. That is why we tried to reorganize the layout, not only by dividing according to styles but also by organizing companies according to their target group, always thinking about the visitor and exhibitor who need to create this fruitful interaction for both sides.”
The year 2023 also means the return of Euroluce, which is a two-year event dedicated to the world of lighting. “It is true that in this new layout, style differentiations are less clear, but we have still decided to focus on the two-year event dedicated to lighting, which returns after 4 years, as the last edition was held in 2019. We worked on it in a very radical way,” assures the president.
Il Salone del Mobile in Milan has always been one of the most anticipated events in the world of design and furniture, attracting thousands of visitors every year. The fair is known for its innovative and creative exhibits, showcasing the latest trends in furniture and design. With this new layout, Il Salone del Mobile aims to make the fair more accessible and organized, making it easier for visitors to navigate and explore the various exhibits. This move is a testament to the fair’s commitment to innovation and excellence in the world of design and furniture.
